Selah Rui Li CEO and Co-founder

Selah Rui Li is the CEO and Co-founder of Ellure, where her visionary leadership and passion for innovation drive the company's mission to make beauty circular. With a solid foundation in technology and business, she is committed to creating products and practices that not only embrace diversity but also prioritize the planet.

Stockholm based Ellure pioneers the world’s first circular beauty solution, addressing the pressing issue of cosmetic waste. With 9 billion units ending up as waste, Ellure offers a groundbreaking platform for brands to produce on-demand, minimizing waste.